The devices we use to view and consume information are changing daily, and you and your web site need to change as well. Smartphones and tablets in an almost unlimited array of sizes and form factors continue to replace desktop PCs as your customers choice of device to view content.
Your website is the single most important tool your company has. It is your showroom, it is your sales force, it is your tech support, it is a commercial, it is a magazine ad. It is everything, and it needs to be available to everyone, everywhere.
For your customers to find and interact with your business, your services, and your products, you need to adapt.
Over 50% of people access the web with a mobile device. That's 50% of your customers. The goal of your website may be many things—sales, communication, information—but when it comes down to it, your web site is how your customers interact with you and your product or service. If you make it difficult for them, they will go somewhere else.
Is it just a logo, or something else. When you consider a new logo, or a change to an existing logo, we need to look at the big picture. Your logo is a symbol identifying your company, product or service. It doesn't have to explain your entire company at a glance, it just needs to be memorable and recognizable as your brand.
Social media allows your customers to be your marketing team, sharing, discussing and promoting your brand, products or services to new potential customers. Sharing a link to a site on Facebook, pinning a picture of a product on Pinterest, adding a photo of a meal on Instagram, these are things millions of people do every day, for free.