The ways of getting your brand, product or service noticed, and people interested and talking about it has changed a lot in the last few years. Print ads, mailers and newsletters still exist, but you now have many more tools at your disposal to get the same results, they are easy to use, and require only a small time commitment and budget.
Social media allows your customers to be your marketing team, sharing, discussing and promoting your brand, products or services to new potential customers. Sharing a link to a site on Facebook, pinning a picture of a product on Pinterest, adding a photo of a meal on Instagram, these are things millions of people do every day, for free.
Having a solid social marketing plan can only improve your bottom line. Having Facebook and Google+ pages devoted to your company or brand offers you free advertising to an untold number of potential customers. The same goes with other social networking sites such as Pinterest, Twitter and Foursquare.
Everyone is using it, you should too.
Print isn't dead, at least not yet.