Launched in February 2013, the CALMINI site is a reboot of three existing sites into one storefront.
CALMINI has always sold direct via phone sales and was losing revenue to their online dealer network. The solution was an ecommerce site allowing easy purchasing of their products on any device.
The Sixty Three Creative Storefront allows customers to drill down to a product in only 3 clicks or taps. For an automotive parts manufacturer, the design was built around brands, models and categories. Simply tap the brand you drive, tap the model, and select from the list of categories to find your products.
This design is faster and lighter than most ecommerce sites that force you to start at a category level, then sift through products that don't fit your needs (or vehicle in this case).